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Content Published June 3, 2025

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Larusi rugs are wonderful, they bring a layer of life to a space. They’re earthy and expressive and tell the story of the people who made them

— Ilse Crawford

Image: Tom Mannion

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Content Published May 28, 2025

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Larusi’s client list reads like who’s who in the worlds of fashion, design and architecture.  Larusi is the go-to for authentic Moroccan Berber rugs, which are sought after for mid-century modern interiors. Larusi established itself from 2000 as the destination for Beni Ouarain pile rugs, Persian and Turkish tribal kilims, Tuarag reed mats and Boucherouite rag rugs

— THE MODERN HOUSE

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Content Published May 25, 2025

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...the three rugs are PERFECTION in their Scottish home. LOVE

— Tilda Swinton

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Content Published May 8, 2025

Louis Vuitton

…Souad Larusi’s North London showroom is a textile lover’s treasure trove. Tom Ford, Tom Dixon and artist Peter Doig have all made the pilgrimage… 

— LOUIS VUITTON CITY GUIDE

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