Timeline

Album Published June 15, 2025

Intro (1 new item)

For over two decades, Larusi has been the go-to destination for authentic, high quality vintage Moroccan Berber rugs, wall hangings and unique textiles. Sought after by designers, architects, and tastemakers worldwide, our carefully curated collection brings warmth, texture, and soul to any space.

From vintage Beni Ouarain rugs to handwoven Suru kilims and Tuareg mats, every piece tells a story of craftsmanship and tradition. Explore our website or make an appointment to visit our North London showroom—hailed as a “textile lover’s treasure trove”—and discover timeless, one-of-a-kind pieces that elevate interiors with effortless sophistication.

pilot

Album Published June 15, 2025

FO160 - stool (2 new items)

56w x 53d x 29h cm

Vintage Sidamo stool from Ethiopia

Enquire

Album Published June 15, 2025

H-102_chair (1 new item)

45 x 52 x 70 cm

Vintage fibreglass shell chair with metal legs

Enquire

Album Published June 14, 2025

Sand bed linen (1 new item)

Flat sheet:
- Super King: 300 x 280 cm
Pillow cases:
- Regular: 50 x 75cm

Enquire

Album Published June 14, 2025

2311BOU - Boucherouite rag rug

129 x 178 cm

Vintage Boucherouite rag rug

Was £588 inc. VAT
Sale price £294 inc. VAT

Enquire

Shipping Information

Album Published June 14, 2025

Linen waffle towels (4 new items)

50 x 85 cm

Linen Waffle hand towels
Pre-washed 100% linen waffle textured towels made from premium European flax.

Available in Blue and Flax

Was £32 inc. VAT
Sale price £16 inc. VAT

Buy now

Shipping Information

Album Published June 14, 2025

2250BOU - Boucherouite rag rug (4 new items)

95 x 222 cm

Vintage Boucherouite rag rug

Was £600 inc. VAT
Sale price £300 inc. VAT

Enquire

Shipping Information

Album Published June 14, 2025

Ali Heath x Souad Larusi: Curate Conversations

Album Published June 12, 2025

Ordering & Returns

Ordering, delivery and returns

VINTAGE/QUALITY

A large portion of our stock consists of unique one-offs vintage items, hence wear and signs of usage must be expected. We strive to provide items in good to excellent condition. While we try to precisely describe each piece and can provide high resolution images, please bear in mind that a photo and a description are only a representation at best.

SHIPPING

For non-online orders (such as rugs, found objects …), please e-mail us your full delivery address and we will send you all the information relating to the shipping of the item. For online orders, the charges for standard delivery are:
UK: £12
 EU: £22 
US: £35

 Rest of the world: please e-mail us and we’ll get a quote based on your location.

The above estimates do not take into account the effects The United Kingdom leaving the European Union, ‘Brexit’, may have upon our ability to make deliveries speedily and timely.

If you have any specific questions regarding shipments and deliveries, please contact us on: info@larusi.com We aim to ship items listed in stock within 2 - 3 working days of receiving your confirmed order. Shipping is made by courier and requires the recipient’s signature, so please make sure that someone will be there to take the delivery of the parcel. When your order is shipped, we notify you by e-mail and give you the shipping tracking no. It is the client’s responsibility to track the progress of their delivery. Larusi does not accept liability for any delivery instructions you may give to the delivery company.

By placing an order with us, you will be deemed to have read, understood and agreed to our Terms and Conditions. If you have questions or are unclear about any aspect of these terms, please contact us before placing an order (on: info@larusi.com ). Please note that all items are delivered DDU (delivered duties unpaid); if your products are shipped to a destination outside of the UK, import duties and local sales taxes may be applied; they are not included in our charges. Risk of loss or damage to the products shall pass to you at the time of delivery.

RETURNS

We want you to be delighted with your purchase. However, if you are not entirely happy, you may return the item to us within 28 days of receipt. You must notify us by e-mail within 14 days of receipt of your order. Any feedback on why you are returning the item would be very helpful.
All returns must be sent to us via courier or registered mail. You must e-mail us the tracking no. and the courier company you are sending the item back with. Please ensure that all returned items are clearly marked as Returns. We are not responsible for items lost or damaged in transit to us.

For returns from outside the UK and the EU, please mark your shipment as “British Returned Goods” on any customs or postal forms to avoid potential customs duties and taxes being incurred.

Returns must be sent back in their original packaging with their invoice, in perfect condition with their tags. Larusi will not accept the return of products that have been used, soiled, damaged, stained or washed. Returns that do not meet our policy will not be accepted and will be returned to the client at their own cost. Items not returned in their original packaging will not be refunded.

Once we have received the returned item, please allow 3 working days for us to process your request and let you know. Once we confirm that the returned item complies with the relevant provisions of return, we will refund the client within 14 days. Please note that any delivery costs paid will not be reimbursed. We will reimburse the paid amount for the item and not the initial shipping charge. Shipping charges are non-refundable unless the item is faulty.

Larusi reserves the right to reject returns at our own discretion (such as if goods are returned in an unacceptable condition). In the instance your return is not accepted, it will be returned back to you.

Sale items and orders placed during promotions are not eligible for a return or an exchange unless faulty, so please choose carefully and ask us questions before purchasing during a sale or promotion.

Refunds will be made against the original payment card or payment method.

If you are returning a faulty product for a refund or replacement in accordance with these Terms, we will refund you the price you paid for the product, including the delivery cost.

Album Published June 11, 2025

Content Published June 11, 2025

Content Published June 11, 2025

Album Published June 11, 2025

Village pre-school in Aït Ourir (3 new items)

To build on the their on-going relationship and to encourage the school children in their endeavours, Souad revisits her helper’s village on her trips to Morocco. She has provided further books, memory games, Lego and toys, as well as toothbrushes (the photo with a horse baring its teeth helped introduce the importance of oral hygiene!). 20 stools for the school courtyard now ensure the children no longer have to eat their lunch sitting on the ground in all weathers. Small things that we all take for granted.

Album Published June 11, 2025

Village pre-school in Aït Ourir (3 new items)

Souad’s helper in Morocco comes from a hamlet near Aït Ourir 45 km outside Marrakech, so it’s only natural that she has built a relationship with families there and in particular a local teacher. Soft toys from London based The Toy Project and new clothes donated by a high street clothing brand have been distributed alongside books and educational games for the pre-school.

Content Published June 11, 2025

Content Published June 11, 2025

Content Published June 11, 2025

Album Published June 11, 2025

Peterborough Community Space

In 2021, Larusi donated three rugs to the first pop-up library and community space on Peterborough High Street, a space for public programming and community enterprises. Made possible with the help of a team of architects and designers, headed up by All in Awe a Community Interest Company. While Kvadrat provided textiles for curtain partitions and seating, Larusi's rugs helped soften the hard floor space and contributed to creating a welcoming environment for users.
Images: Max Creasy
Read more

Content Published June 7, 2025

Album Published June 7, 2025

FO-262 - Walaita chair (1 new item)

26/40 x 29 x 30/83 cm
Old Walaita 'mother and baby' chair, hand carved from one piece of wood - Ethiopia

£948 inc. VAT

Enquire
Shipping Information

Album Published June 6, 2025

KL750 - bed cover

185 x 250 cm

Vintage Anatolian textile/ bed cover/ wall hanging

Wool

£660 inc. VAT

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Shipping Information

Album Published June 6, 2025

CS-246 - Cushion cover

40 x 60 cm

Rectangular: £78.00 inc. VAT

Vintage Anatolian cushion cover, made of hemp, cotton backing with zip

Colour: Corn

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Shipping Information

Album Published June 6, 2025

CS-241 - Cushion cover

40 x 60 cm

Rectangular: £78.00 inc. VAT

Vintage Anatolian cushion cover, made of hemp, cotton backing with zip

Colour: Ochre

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Shipping Information

Album Published June 5, 2025

Journal (2 new items)

On the Square - Collaboration with Irenie Studio

Album Published June 5, 2025

TX605-6 - Anatolian textile (1 new item)

147 x 232 cm

Vintage Anatolian textile, can be used as a bedcover, wall hanging or curtain.

£420 inc. VAT

Buy now
Shipping Information

Album Published June 4, 2025

Journal (1 new item)

On the Square - Collaboration with Irenie Studio
Read More

Album Published June 4, 2025

Journal Current

On the Square - Collaboration with Irenie Studio

Content Published June 4, 2025

Content Published June 4, 2025

Journal-OTS-1B.jpg

On the Square - Collaboration with Irenie Studio

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Content Published June 4, 2025

Content Published June 4, 2025

Content Published June 4, 2025

Content Published June 4, 2025

Journal-OTS-1A.jpg

On the Square

A collaboration with

Irenie Studio

Read More

Album Published June 3, 2025

TEX061 - wall hanging (1 new item)

67 x 253 cm
Contemporary woven textile wallhanging with recycled leather strips
£372

Enquire
Shipping Information

Album Published June 3, 2025

TEX062 - wall hanging (1 new item)

76 x 163 cm
Contemporary woven textile wallhanging with recycled leather strips
£216

Enquire
Shipping Information

Album Published June 3, 2025

Reasons to choose vintage (1 new item)

Why choose vintage?

“Larusi rugs are wonderful, they bring a layer of life to a space. They are earthy and expressive and tell the story of the people who made them” Ilse Crawford.

If like me you have a love of stories and of authenticity then vintage is the way to go. I personally find that vintage pieces often have more soul - their individuality shines through as they bear the personality and mark of their maker. They are made with intuition, un-designed and created from the heart. There’s an honesty and an integrity that I find missing in most modern copies. And, of course, you can be guaranteed that you have a unique piece - no going into another person’s house and finding they have exactly the same thing! Another reason for choosing vintage, and an increasingly important one, is its sustainable credentials. At Larusi, with over two decades of experience, I'm discovering a rug and then finding a new home for it with no mass-production line. I love rescuing beautiful rugs, carefully washing them without the use of chemicals and skilfully restoring them using wool sourced from local Berber markets. By buying a Larusi vintage rug you are giving new life to a handwoven rug that was made to last and, each time you choose vintage, you’re making a positive impact on the environment and everyone’s future. Be aware that most modern rug production from Morocco now comes from ‘co-operatives’ and commercial workshops that are profit driven. So, for example, Beni Ourain style rugs are now being produced either by machine or by non Beni Ourain weavers who rely on copying patterns, may use inferior non Berber wool and perhaps different, quicker knotting techniques. Local weaving families use natural soap to wash their rugs but these set ups may also use chemicals which pollute the rivers and affect the vegetation and animals.

Read more:
Elle Decoration - June 2017

Album Published June 3, 2025

Album Published June 2, 2025

Reasons to choose vintage (4 new items)

Why choose vintage?

“Larusi rugs are wonderful, they bring a layer of life to a space. They are earthy and expressive and tell the story of the people who made them” Ilse Crawford.

If like me you have a love of stories and of authenticity then vintage is the way to go. I personally find that vintage pieces often have more soul - their individuality shines through as they bear the personality and mark of their maker. They are made with intuition, un-designed and created from the heart. There’s an honesty and an integrity that I find missing in most modern copies. And, of course, you can be guaranteed that you have a unique piece - no going into another person’s house and finding they have exactly the same thing! Another reason for choosing vintage, and an increasingly important one, is its sustainable credentials. At Larusi, with over two decades of experience, I'm discovering a rug and then finding a new home for it with no mass-production line. I love rescuing beautiful rugs, carefully washing them without the use of chemicals and skilfully restoring them using wool sourced from local Berber markets. By buying a Larusi vintage rug you are giving new life to a handwoven rug that was made to last and, each time you choose vintage, you’re making a positive impact on the environment and everyone’s future. Be aware that most modern rug production from Morocco now comes from ‘co-operatives’ and commercial workshops that are profit driven. So, for example, Beni Ourain style rugs are now being produced either by machine or by non Beni Ourain weavers who rely on copying patterns, may use inferior non Berber wool and perhaps different, quicker knotting techniques. Local weaving families use natural soap to wash their rugs but these set ups may also use chemicals which pollute the rivers and affect the vegetation and animals.

Read more:
Elle Decoration - June 2017

Album Published June 2, 2025

Waste Knot – The Art Of The Zindekh exhibition 2019 (4 new items)

Exhibition at Larusi - January 2019

Our new studio space was launched with an exhibition of Zindekh mats. The exhibition was very well received and announced with a feature in the World of Interiors by Ros Byam Shaw introducing these unique pieces to the UK.

Press coverage of the exhibition:

World of Interiors - Feb 2019

More or Less: Zindekhs featured

Corriere de la Serra: Living - Feb 2019

World of Interiors

Happy Scraps, by Ros Byam Shaw

From blue plastic sacking to bits of old twine, anything and everything can be turned into a zindekh to zhoosh up a dimly lit mud house in Morocco's Middle Atlas mountains. But for the dwindling band of Berbers who still make them, these joyous mats are not only an exercise in frugality and recycling - they're often a lifeline too. Now, thanks to Souad Larusi, the woman who triggered the trend for Beni Ourain rugs, change could be underfoot for the indigent weavers. Their tufted wares put a smile on Ros Byam Shaw's face.

Twenty years ago, Souad Larusi single-handedly sparked a fashion for a particular style of Moroccan rugs. Though a native of the country herself, born and brought up in Fez, she first spotted them in books belonging to her husband, a Dutch architect, in old photographs of the interiors of seminal Modernist houses. 'I had never seen them for sale in Morocco,' she says. 'And I have no idea how architects like Alvar Aalto or Le Corbusier got hold of them.' Thickly tufted, monochrome and with simple, irregular patterns of dark often zigzag lines on pale creamy backgrounds, the rugs were made as dowries, and most stayed in the remote mountain villages where they were handwoven by the women of the Beni Ourain tribe ( Wol March 2003 ).

Souad decided they were what she wanted to insulate the wooden floors of the Victorian house in north London she and her husband had just bought. She set about finding them, visiting village markets in the Middle Atlas mountains, until she stumbled across someone who could source them. She bought enough rugs for her own house, and more, and decided to see if she could sell them back in London. Her business, Larusi, has since become well known for authentic vintage and bespoke Berber rugs, and more recently for other textiles with a handmade feel.

Souad has always sourced stock herself, travelling, making contacts, forming friendships and paying fair prices. She can tell you the life stories of the Berber families she buys from. 'This man built his own house, not with traditional mud but with breezeblocks. These people had to move because their house was about to collapse. That beautiful 15-year-old girl left school, and now works as a maid. Sadly, most of the young people are leaving the mountain villages,' she says. 'Old skills and crafts are dying out.’
One of those dwindling skills is carpet weaving, another is the crafting of small mats, known as zindekhs. 'These are also made by women, nowadays usually the older women,' says Souad. 'They use them as door mats, or folded up to sit on. Unlike traditional rugs made from valuable wool, these use rubbish - scraps of worn-out clothing, including underwear, unravelled jumpers, bits of string and plastic twine, packing materials - all hooked through a foundation of used plastic grain and flour sacks. You don't need a loom, just a special needle. Perhaps because they cost nothing to make except time, the patterns are inventive and spontaneous, and because the materials are modern, often synthetic, the colours are really bright, sometimes even neon or glittery.'

A traditional Beni Ourain rug is made from the finest, most lustrous wool, lovingly collected over months and years from sheep that graze high in the mountains. No dyes are used, and designs are handed down from one generation to the next. Zindekhs could not be more different. Free from the constraints of tradition, and with a· paintbox of modern chemical dyes with which to play, women indulge themselves with riots of cheerful colour and pat-tern. 'Their designs can reflect anything, from their moods and aspirations - the house they would like to live in - to motifs from the local environment,' says Souad. 'Sometimes you will see the domed outline of a mosque, sometimes stylised trees, rivers, flowers and animals. They might put in a hand of Fatima, as a charm against the evil eye. Or they may come up with something completely abstract that looks like a modern painting.' While dowry rugs are sold only out of necessity- a drought some years ago forced farmers to raise cash to feed their animals, for example - these mats are not treated as such treasured possessions. Souad found people willing to sell several at once. 'I have now collected about 30 of them, all completely different and original,' she says. 'I want to highlight their beauty, so I am displaying them in a selling exhibition. Used as wall hangings they look so contemporary. The women who make them may have had no education, or contact with the outside world, and yet they have this tremendous creativity. Zindekhs are a genuine, unselfconscious means of self-expression for them.' Made entirely from bits and pieces no one wants and ingeniously transformed into something useful and desirable, they are also brilliant examples of imaginative recycling. 'I am always fascinated by how materials are kept and reinvented in these remote villages,' says Souad. 'People will hang old plastic sacking across their doors, make it into shower curtains and cushion covers, or storage bags that they will hang on hooks on the wall. Necessity is the mother of invention. If you can't afford to buy things, you make them, and waste nothing,' she explains. 'My mother has this same attitude. She brought up six of us, supporting us by working as a master embroiderer, making wedding veils, ceremonial babouches, kaftans. Even now she never throws a piece of fabric away if she thinks she could make something out of it, whether an old cushion or a worn-out apron. She has even made tote bags from the plastic packaging of my rugs.'

The Beni Ourain rugs that were Souad's first retail success have become such a popular interiors accessory that originals are now a rarity. And as so often happens when fashion gets a hold, the market has been flooded with copies. 'I walk round the medina in Marrakesh and see them everywhere,' says Souad. The quality is not good, and many have been treated with harmful chemicals.' 'Upcycling' is a more recent fashion, and also open to abuse. These bold, vivid splashes of what Souad evocatively calls 'chaotic beauty' are the genuine article. Like the rag rugs and patchwork quilts our ancestors used to make from clothes that were no longer wearable, they are a timely reminder that there are better things to do with rubbish than pile it up in holes in the ground, or let it wash into the sea ■

Album Published June 2, 2025

More or Less - Zindekh show 2019

Album Published June 2, 2025

Ordering, delivery and returns

VINTAGE/QUALITY

SHIPPING

RETURNS

On the Square - Collaboration with Irenie Studio

On the Square - Collaboration with Irenie Studio

On the Square - Collaboration with Irenie Studio

On the Square - Collaboration with Irenie Studio

On the Square

A collaboration with

Irenie Studio

World of Interiors