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Content Published March 28, 2025

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Content Published March 28, 2025

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Album Published March 28, 2025

Waste Knot – The Art Of The Zindekh exhibition 2019 (2 new items)

Exhibition at Larusi  - January 2019

Our new studio space was launched with an exhibition of Zindekh mats. The exhibition was very well received and announced with a feature in the World of Interiors by Ros Byam Shaw introducing these unique pieces to the UK.

Press coverage of the exhibition:

World of Interiors - Feb 2019 
More or Less: Zindekhs featured 
Corriere de la Serra: Living - Feb 2019 

World of Interiors 


Happy Scraps, by Ros Byam Shaw

From blue plastic sacking to bits of old twine, anything and everything can be turned into a zindekh to zhoosh up a dimly lit mud house in Morocco's Middle Atlas mountains. But for the dwindling band of Berbers who still make them, these joyous mats are not only an exercise in frugality and recycling - they're often a lifeline too. Now, thanks to Souad Larusi, the woman who triggered the trend for Beni Ourain rugs, change could be underfoot for the indigent weavers. Their tufted wares put a smile on Ros Byam Shaw's face.

Twenty years ago, Souad Larusi single-handedly sparked a fashion for a particular style of Moroc­can rugs. Though a native of the country herself, born and brought up in Fez, she first spotted them in books belonging to her hus­band, a Dutch architect, in old photographs of the interiors of sem­inal Modernist houses. 'I had never seen them for sale in Morocco,' she says. 'And I have no idea how architects like Alvar Aalto or Le Corbusier got hold of them.' Thickly tufted, monochrome and with simple, irregular patterns of dark often zigzag lines on pale creamy backgrounds, the rugs were made as dowries, and most stayed in the remote mountain villages where they were hand­woven by the women of the Beni Ourain tribe ( Wol March 2003 ).

Souad decided they were what she wanted to insulate the wood­en floors of the Victorian house in north London she and her hus­band had just bought. She set about find­ing them, visiting village markets in the Middle Atlas mountains, until she stum­bled across someone who could source them. She bought enough rugs for her own house, and more, and decided to see if she could sell them back in London. Her business, Larusi, has since become well known for authentic vintage and bespoke Berber rugs, and more recently for other textiles with a handmade feel.

Souad has always sourced stock her­self, travelling, making contacts, forming friendships and paying fair prices. She can tell you the life stories of the Berber families she buys from. 'This man built his own house, not with traditional mud but with breezeblocks. These people had to move because their house was about to collapse. That beautiful 15-year-old girl left school, and now works as a maid. Sadly, most of the young people are leav­ing the mountain villages,' she says. 'Old skills and crafts are dying out.’
One of those dwindling skills is carpet weaving, another is the crafting of small mats, known as zindekhs. 'These are also made by women, nowa­days usually the older women,' says Souad. 'They use them as door mats, or folded up to sit on. Unlike traditional rugs made from valuable wool, these use rubbish - scraps of worn-out clothing, including underwear, unravelled jumpers, bits of string and plas­tic twine, packing materials - all hooked through a foundation of used plastic grain and flour sacks. You don't need a loom, just a special needle. Perhaps because they cost nothing to make except time, the patterns are inventive and spontaneous, and because the materials are modern, often synthetic, the colours are really bright, sometimes even neon or glittery.'

A traditional Beni Ourain rug is made from the finest, most lustrous wool, lovingly collected over months and years from sheep that graze high in the mountains. No dyes are used, and designs are handed down from one generation to the next. Zindekhs could not be more different. Free from the constraints of tradition, and with a· paintbox of modern chemical dyes with which to play, women indulge themselves with riots of cheerful colour and pat-tern. 'Their designs can reflect anything, from their moods and aspirations - the house they would like to live in - to motifs from the local environment,' says Souad. 'Sometimes you will see the domed outline of a mosque, sometimes stylised trees, rivers, flow­ers and animals. They might put in a hand of Fatima, as a charm against the evil eye. Or they may come up with something com­pletely abstract that looks like a modern painting.' While dowry rugs are sold only out of necessity- a drought some years ago forced farmers to raise cash to feed their animals, for example - these mats are not treated as such treasured pos­sessions. Souad found people willing to sell several at once. 'I have now collected about 30 of them, all completely different and orig­inal,' she says. 'I want to highlight their beauty, so I am displaying them in a selling exhibition. Used as wall hangings they look so contemporary. The women who make them may have had no education, or con­tact with the outside world, and yet they have this tremendous creativity. Zindekhs are a genuine, unselfconscious means of self-expression for them.' Made entirely from bits and pieces no one wants and ingeniously transformed into something useful and desirable, they are also brilliant examples of imaginative recycling. 'I am always fascinated by how materials are kept and reinvented in these remote villages,' says Souad. 'People will hang old plastic sacking across their doors, make it into shower curtains and cushion covers, or storage bags that they will hang on hooks on the wall. Necessity is the mother of invention. If you can't afford to buy things, you make them, and waste nothing,' she explains. 'My mother has this same attitude. She brought up six of us, supporting us by working as a mas­ter embroiderer, making wedding veils, ceremonial babouches, kaftans. Even now she never throws a piece of fabric away if she thinks she could make some­thing out of it, whether an old cushion or a worn-out apron. She has even made tote bags from the plastic packaging of my rugs.'

The Beni Ourain rugs that were Souad's first retail success have become such a popular interiors accessory that originals are now a rarity. And as so often happens when fashion gets a hold, the market has been flooded with copies. 'I walk round the medina in Marrakesh and see them everywhere,' says Souad. The quality is not good, and many have been treated with harmful chemicals.' 'Upcycling' is a more recent fashion, and also open to abuse. These bold, vivid splashes of what Souad evocatively calls 'chaotic beauty' are the genuine article. Like the rag rugs and patchwork quilts our ancestors used to make from clothes that were no longer wearable, they are a timely reminder that there are better things to do with rubbish than pile it up in holes in the ground, or let it wash into the sea ■  

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Content Published March 28, 2025

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Content Published March 26, 2025

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Album Published March 26, 2025

Runners (1 new item)

Runners

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Content Published March 26, 2025

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Album Published March 24, 2025

Found Objects

Found Objects

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Album Published March 24, 2025

Shawls

Shawls

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Content Published March 24, 2025

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Cushions


Larusi has long been a mecca for high-quality antique and bespoke Berber rugs, now also for gorgeous linen bedding with that slept-in look- World of Interiors. We sources tribal rugs and textiles worldwide; from Morocco original Berber rugs, Kilims, Beni Ouarain, Azilal and Boucherouite.

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Content Published March 24, 2025

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Album Published March 24, 2025

Shawls Feature

Shawls


Woven from the softest wool, these versatile reversible shawls in muted colours are the ideal winter and travel companions. They also bring an instant layer of warmth and colour to your sofa or bed. Available in three colour ways.  Each shawl is created by diagonally stitching two double sided coloured panels together.  The edges are intentionally left unfinished to create a raw and relaxed feel.

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Album Published March 24, 2025

Shawls

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Content Published March 24, 2025

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Throws


Larusi has long been a mecca for high-quality antique and bespoke Berber rugs, now also for gorgeous linen bedding with that slept-in look- World of Interiors.

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Album Published March 24, 2025

Throws Featured

Throws


Want to transform your sofa or bed? One toss and it’s done. We have a range of vintage and new throws and blankets: Tribal Berber blankets, reversible multi-coloured throws, our own production Merino wool throws and an exceptional selection of one-off hand woven pieces.

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Album Published March 24, 2025

Contact

Studio 18, The Dove Centre,
109 Bartholomew Rd,
London NW5 2BJ, UK

Our studio is on the 2nd floor of the Dove Centre, a Victorian warehouse building with a rear courtyard for client parking.
Stair access only.


+44 20 7150 9910
info@larusi.com

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Content Published March 23, 2025

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Content Published March 23, 2025

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Content Published March 23, 2025

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Runners


These long, narrow rugs often used in a hallway or along a side board also look great in bedrooms beside or at the foot of the bed. The collection includes both pile rugs and kilims as well as rare Tuareg runners.

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Content Published March 23, 2025

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Kilim


Versatile and robust flatweaves, characterized by intricate textures and geometric designs crafted in natural materials.

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Content Published March 23, 2025

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Pile Rugs


Soft and comforting rugs made of knotted pile in unadulterated natural wool made by the best weavers of Morocco, Turkey and beyond.  The collection includes Berber Beni Ouarain rugs made of undyed white and brown or black sheeps wool.  Colourful Berber rugs from tribes of the Middle and High Atlas, but also stunning lush pile Anatolian pile Tulu rugs. 

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Content Published March 23, 2025

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Content Published March 23, 2025

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Zindekhs


Decorative textiles hung on walls do not have to be embroidered tapestries, see our collection of unique moroccan Zindekhs. (link to Journal article)

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Album Published March 23, 2025

Humanitarian

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Album Published March 18, 2025

Interiors

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Content Published March 17, 2025

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Content Published March 17, 2025

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Album Published March 17, 2025

Found Objects Featured (1 new item)

Found Objects


It’s opposites that create the magic! Juxtaposing something old with something new instantly adds interests and depth to an interior. Our found objects are a collection of carefully selected vintage treasures that celebrate craftsmanship and tradition, they all have a wonderful time worn patina and simplicity.

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Content Published March 17, 2025

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Content Published March 17, 2025

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Sale


Larusi has long been a mecca for high-quality antique and bespoke Berber rugs, now also for gorgeous linen bedding with that slept-in look- World of Interiors. We sources tribal rugs and textiles worldwide; from Morocco original Berber rugs, Kilims, Beni Ouarain, Azilal and Boucherouite.

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Album Published March 17, 2025

Sale

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Album Published March 17, 2025

Press Intro

Press


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Content Published March 17, 2025

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Album Published March 17, 2025

Vintage Boucherouite Rag Rug

Ref: 2492/BOU
Dimensions: 105cm x 226cm

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Album Published March 17, 2025

Vintage Beni Ouarain Pile Rug

Ref: 2236/BO
Dimensions: 197/205cm x 350cm

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Album Published March 17, 2025

Vintage Berber Pile Rug

Ref: 2491/MA
Dimensions: 116 cm x 240cm

Incorporating a partial checkerboard pattern and abstract use of colour. A vibrant pink frames the rug like a painting.

Made of mixed yarns.

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Album Published March 17, 2025

Vintage Berber Pile Rug

Ref: 2477/MA
Dimensions: 132cm x 177cm

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Content Published March 17, 2025

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Album Published March 17, 2025

2566BOU - Boucherouite rag rug

110 x 225 cm

Vintage Boucherouite rag rug.

A beautifully crafted pattern of multi coloured triangles interspersed with darker horizontal stripes bring a sense of order and purpose to the overall design.

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Album Published March 17, 2025

Vintage Beni Ouarain Pile Rug

Ref: 2523/BO
Dimensions: 139cm x 195cm

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Content Published March 16, 2025

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Album Published March 16, 2025

Vintage Berber Pile Rug

Ref: 2287/MA
Dimensions: 119cm x 160cm

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Album Published March 16, 2025

Vintage Beni Ouarain Pile Rug

Ref: 2208/BO
Dimensions: 200cm x 272cm

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Content Published March 16, 2025

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Album Published March 16, 2025

KL949 - Anatolian kilim

918 x 314 cm

Vintage Anatolian kilim  - Turkey

This flatweave features a plaid inspired pattern of many coloured crisscrossing horizontal and vertical bands. Woven in three strips and sewn together with a traditional stitch.  Exquisite hand stitched cotton details at both kilim ends.


Recycled textiles and cotton.

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Album Published March 16, 2025

Vintage Beni Ouarain Pile Rug

Ref: 2526/BO
Dimensions: 118cm x 193cm

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Content Published March 16, 2025

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Album Published March 16, 2025

0763BOU - Boucherouite rag rug

165 x 233 cm

Vintage Boucherouite rag rug - Morocco


Multi coloured shifting checkerboard pattern with central vertical lozenges referring to the womb and fertility.

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Album Published March 16, 2025

Vintage Berber Pile Rug

Ref: 2542/MA
Dimensions: 116cm x 178cm

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Album Published March 16, 2025

2523BO - Beni Ouarain pile rug

139 x 195 cm

Vintage Beni Ourarain pile rug - Morocco

The simplicity of this rug lends itself to any interior in search of warmth and tactile interest. Beautiful borders and tassels at both ends.

Natural undyed wool.

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Album Published March 16, 2025

Vintage Azilal Rug

Ref: 2559/AZ
Dimensions: 102cm x 180cm

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Content Published March 16, 2025

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Album Published March 16, 2025

2588MA - Middle Atlas pile rug

133 x 165 cm

Vintage Berber Middle Atlas pile rug - Morocco

An unusual set of fragmented motifs developing from the top down and superimposed on a background of colour banding.  Comprised of neon pink and more earthy colours that make for an interesting harmonious conversation.  

Recycled yarns


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Content Published March 16, 2025

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Album Published March 16, 2025

2514BO - Beni Ouarain pile rug

193 x 280 cm

Vintage Beni Ourarain pile rug - Morocco


Thick pile rug with central vertical diamond pattern.  Pattern and floating motives in dark brown.


Wool on wool.

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Content Published March 16, 2025

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Album Published March 16, 2025

TX525 - Anatolian kilim

197 x 307 cm

Vintage Anatolian kilim - Turkey


Charcoal and white stripes with two muddy pink ‘fishbone' rows of stitching adding character. Vintage kIlim rugs were often made by nomads stitching together narrow strips of fabric woven on portable, small, horizontal looms.

Goats wool and cotton

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Content Published March 16, 2025

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Album Published March 16, 2025

2574MA - Middle Atlas pile rug

125 x 214 cm

Vintage Berber Middle Atlas pile rug - Morocco


A dark salt and pepper pattern morphing gradually into small colourful rectangular checkerboard pattern

Recycled yarns.

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Content Published March 16, 2025

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Album Published March 16, 2025

2594TU - Tulu pile rug

150 x 190 cm

Vintage Anatolian Tulu pile rug - Turkey

A beautiful pictorial rug with two large trailing flower and leaf motifs and borders of smaller flowers in repeat. Tactile deep sumptuous pile.


Wool on wool

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Content Published March 16, 2025

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Album Published March 16, 2025

2593TU - Tulu pile rug

150 x 190 cm

Vintage Anatolian Tulu pile rug - Turkey

For luxurious long pile, look no further than this Tulu rug in bold dark brown and cream stripes. Supple structure.

Undyed wool.

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Content Published March 16, 2025

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Content Published March 10, 2025

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Content Published March 10, 2025

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Album Published March 10, 2025

Found Objects Featured

Found Objects


It’s opposites that create the magic! Juxtaposing something old with something new instantly adds interests and depth to an interior. Our found objects are a collection of carefully selected vintage treasures that celebrate craftsmanship and tradition, they all have a wonderful time worn patina and simplicity.

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Content Published March 10, 2025

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Content Published March 10, 2025

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Content Published March 10, 2025

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Album Published March 10, 2025

FO-320 - Container

25dia x 33 cm
Vintage wooden lunch container - China

£192 inc. VAT

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Album Published March 10, 2025

Found Objects

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Album Published March 6, 2025

Tote Bags Featured

Tote Bags and Clutches


Can one ever have too many useful totes? Pack your essentials and a great deal more in these upcycled vintage Berber textile totes with sturdy leather handles and contrast colour cotton linings (with a zipped pocket).
Each one is unique.  Smaller clutches also available.  Or grab a colourful textured linen tote which will become your trusted companion when out and about.  Perfect gifts too!

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Content Published March 6, 2025

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Album Published March 6, 2025

Linen Tote Bags

Dimensions: 40cm x 40cm
Price: £48

Available colours:
Chestnut
Teal

Red

These colourful and casual linen tote bags will become your trusted companion on shopping trips and when out and about; made from soft washed linen with great texture.


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Album Published March 6, 2025

Tote Bags & Clutches

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Album Published March 6, 2025

CS-196 - Cushion cover

30 x 60 cm + 50 x 50 cm

Rectangular: £84.00 inc. VAT

Square: £96.00 inc. VAT
Linen - wool mix cushion covers.

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Album Published March 6, 2025

Cushions Featured

Cushions


Cushions are such an easy way to change or update a room. We've sourced a range of cushion cover designs with a decorative soul all guaranteed to make your sofa, bed or chair more comfortable and to inject colour and interest without breaking the bank.
Most of our cushion covers are one-off pieces crafted from tribal textiles.

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Content Published March 6, 2025

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Album Published March 6, 2025

TEX112 - Linen - Wool Bed Cover

250 x 265 cm
£390 + VAT


Linen - wool bed throw

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Content Published March 5, 2025

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Album Published March 5, 2025

Textiles feature

Textiles  


Our magpie eye can never resist a beautiful and unusual vintage textile whether fine examples of ‘handira' (a Moroccan woman's cape), hand stitched Anatolian blankets, quilted Bangladeshi kanthas or West African Yoruba fabrics. Each piece tells a story of identity, heritage and artisans tradition. Larusi's approach is instinctual, led by a sensitivity to materiality and an appreciation for the tactile and the timeworn.

Depending on size and fabric, just add curtain clips to hang or throw over a table, sofa or bed for an instant change of scene.

Read more: Souad Larusi shares insights on how to use textiles at home - 
the Modern House Journal  

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Album Published March 5, 2025

2351BOU - Boucherouite

88 x 107 cm
Vintage Boucherouite rag rug wall hanging
Made of recycled textiles and wool
£600

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Album Published March 5, 2025

TX605-6 - Anatolian Textile

147 x 232 cm
Vintage Anatolian textile
£420 inc. VAT


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Album Published March 5, 2025

TEX143 - Polish textile

142 x 198 cm
Vintage Polish textile

£144 inc. VAT


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TX605-19 - Anatolian textile

140 x 258 cm
Vintage Anatolian textile
£350 + VAT


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KL926A - Patchwork

64 x 124 cm
Patchwork wallhanging made of vintage Anatolian hemp kilims
£600

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TEX113 - Yoruba Textile

160 x 203 cm
Vintage Yoruba textile, Nigeria

£276 inc. VAT


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TEX152 - African Textile

100 x 158cm

£132 inc. VAT

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