Timeline

Album Published April 13, 2025

Runners Featured (1 new item)

Runners

Defined by their long, more narrow shape, these rugs work well in transitional spaces bringing alive landings and halls or sitting comfortably by beds to welcome your feet first thing. Discover our collection of Berber and rare Tuareg runners.

Content Published April 12, 2025

Content Published April 12, 2025

Content Published April 12, 2025

Album Published April 12, 2025

OT-17-wood stool

37 x 35 x 44 cm

Vintage elm wood stool

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Content Published April 12, 2025

Album Published April 12, 2025

OT-02-tent support

20 x 211 x 8 cm

Berber tent wood ridge beam with decorative carvings

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Content Published April 12, 2025

Album Published April 12, 2025

OT-01-tent support

20 x 198 x 4 cm

Berber tent wood ridge beam with decorative carvings

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Album Published April 12, 2025

H-102_chair

45 x 52 x 70 cm

Vintage fibreglass shell chair with metal legs

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Album Published April 12, 2025

H-101_chair

45 x 52 x 70 cm

Vintage fibreglass shell chair with metal legs

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Album Published April 12, 2025

H-100_chair

45 x 52 x 70 cm

Vintage fibreglass shell chair with metal legs

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Content Published April 12, 2025

Content Published April 12, 2025

Content Published April 12, 2025

Content Published April 12, 2025

Album Published April 12, 2025

There is a hidden treasure in Souad's home city of Fes. We're not talking about the pomegranate red dyed babouches or an array of Fassi pottery, but a children’s library buried deep in the medina just off the Talaa Sghera. It was started in 2015 by three women who live locally and wanted the children in the community to have a place to discover books and develop a love of reading. As a child Souad was lucky enough to spend her summer holidays with an aunt who was a headmistress. This was the only way she could access a range of books and ultimately extend her education to include university and with it the freedom to choose her way of life. For most children, especially girls, access to books is still fragmented. This rare, free library focuses on children’s books ages 3-14 in Arabic, French and a few in English. Souad visits the library when she stays with her mother and brings books, memory and card games. Other donations have included tooth brushes to teach oral hygiene and tables and stools so the children no longer have to read, draw or write on the floor. Most recently the children have been introduced to the creativity of Lego donated by London based charity The Toy Project. As one Lego ad states ‘Kids build Lego. Lego builds kids’!

Album Published April 12, 2025

Earthquake

After the November 2023 6.8 magnitude earthquake devastated towns and villages in the Atlas Mountains killing over 3000 people, Souad felt that direct action and using her own initiative would create the most immediate, meaningful results, particularly for the weaver families affected. She approached businesses, designers and clients of Larusi to make contributions and, through their generosity, was able to personally organise the distribution of money, essential clothing, footwear and utensils to the small communities and hamlets she knew. The photos show the devastation wrecked on a family home of three generations of weavers, well known to Souad. Astonishingly the room with the loom was the only one not badly damaged. The family are living in their courtyard by day and still sleeping at night in tents provided by the government. Clothes donations by the owners of a high street clothing brand, clients of Larusi, soft toys from London based charity The Toy Project and money raised as a result of Larusi’s interior design clients giving their usual trade discount to the cause all helped to make a significant and immediate difference at a crucial time.

Content Published April 11, 2025

Found objects feature

Hire - Found Objects

Vintage ethnic & tribal rugs, furniture, art, wall hangings and accessories

Content Published April 11, 2025

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Hire Textiles | Throws

Versatile and robust flatweaves, characterised by intricate textures and geometric designs crafted in natural materials.

Album Published April 11, 2025

Hire Found Objects Feature

Hire

Larusi offers for hire a unique and evolving collection of rugs, textiles and found objects, carefully selected for their craftsmanship and timeless beauty.

Album Published April 11, 2025

Hire Textiles | Throws Feature

Hire

Larusi offers for hire a unique and evolving collection of rugs, textiles and found objects, carefully selected for their craftsmanship and timeless beauty.

Album Published April 11, 2025

Found Objects

Album Published April 11, 2025

Textiles | Throws

Content Published April 11, 2025

Album Published April 11, 2025

Four

Hire service now available

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Content Published April 11, 2025

Content Published April 11, 2025

Content Published April 11, 2025

Album Published April 11, 2025

TX631 - Boucherouite rag rug

145 x 255 cm

Boucherouite rag rug

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Content Published April 11, 2025

Content Published April 11, 2025

Content Published April 11, 2025

Album Published April 11, 2025

TX164 - Persian kilim runner

53 x 234 cm

Mazandaran from the Hezar-jerib region made with wool and goatshair

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Content Published April 11, 2025

Content Published April 11, 2025

Content Published April 11, 2025

Album Published April 11, 2025

KL863 - Tuareg mat

197 x 270 cm

Vintage Tuareg mats and runners were handcrafted by nomadic tribes from across the Sahara desert, hailing from Mali, Niger, Algeria, Burkina Faso, Libya and Mauritania. Their muted palette echoes the colours of the Saharan landscape. This combined with their reed and camel or goat leather construction (the only materials available) lends the rugs their tactile, organic feel.

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Content Published April 11, 2025

Content Published April 11, 2025

Content Published April 11, 2025

Album Published April 11, 2025

KL831- Anatolian kilim

180cm x 289 cm

Anatolian kilim made up of two kilim bands

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Content Published April 11, 2025

Content Published April 11, 2025

Album Published April 11, 2025

KL817 - Anatolian kilim

175 x 240 cm

Anatolian kilim made up of three kilim bands

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Content Published April 11, 2025

Content Published April 11, 2025

Album Published April 11, 2025

KL810 - Anatolian kilim

222 x 286 cm

Anatolian kilim made up of two kilim bands

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Content Published April 11, 2025

Content Published April 11, 2025

Content Published April 11, 2025

Content Published April 11, 2025

Album Published April 11, 2025

TX348 - Moldovan kilim

170 x 343cm

Traditional Moldavian kilims blend French tapestry weaving techniques with European design influences and a vibrant, folky Russian character. Made with mostly natural dyes that yield rich, saturated colors, these finely crafted kilims serve both as kilims for the floor or decorative wall hangings, with this pieces displaying nice pictorial elements.

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Content Published April 11, 2025

Content Published April 11, 2025

Content Published April 11, 2025

Album Published April 11, 2025

KL692 - Anatolian kilim

237 x 280 cm

Anatolian kilim made up of two kilim bands

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Album Published April 7, 2025

Found Objects (1 new item)

Found Objects

Album Published April 7, 2025

Tote Bags (1 new item)

Tote Bags | Clutches

Album Published April 7, 2025

Album Published April 7, 2025

Album Published April 7, 2025

Content Published April 7, 2025

Album Published April 7, 2025

Wall Textiles (1 new item)

Wall Textiles

Album Published April 7, 2025

Content Published April 2, 2025

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Wall Textiles

Content Published April 2, 2025

Content Published April 2, 2025

Album Published April 2, 2025

TEX112 - Bed cover

188 x 260 cm

Linen | wool bed cover in a light grey shade

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Content Published April 2, 2025

Larusi-Hire-Bed-Linen.jpg

Hire Bed Linen

Larusi has long been a mecca for high-quality antique and bespoke Berber rugs, now also for gorgeous linen bedding with that slept-in look- World of Interiors. We sources tribal rugs and textiles worldwide; from Morocco original Berber rugs, Kilims, Beni Ouarain, Azilal and Boucherouite.

Album Published April 2, 2025

Hire Bed Linen Featured

Hire

Larusi offers for hire a unique and evolving collection of rugs, textiles and found objects, carefully selected for their craftsmanship and timeless beauty.

Album Published April 2, 2025

Bed Linen

Album Published April 2, 2025

Rugs

Album Published April 2, 2025

2580MA - Berber Pile Runner

81cm x 229cm

Berber Middle Atlas pile rug made with recycled yarns

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Content Published April 2, 2025

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Hire

A selection of Moroccan Berber, Anatolian and Persian tribal rugs, kilims and runners for hire

Content Published April 1, 2025

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Pile rugs

Soft and comforting rugs made of knotted pile in unadulterated natural wool made by the best weavers of Morocco, Turkey and beyond. The collection includes Berber Beni Ouarain rugs made of undyed white and brown or black sheeps wool; colourful Berber rugs from tribes of the Middle and High Atlas, but also stunning lush pile Anatolian Tulu rugs.

Album Published April 1, 2025

Zindekhs Featured (1 new item)

Zindekhs

A joyous alternative to modern abstract art paintings, these small vintage Moroccan Zindekhs are made from recycled materials to hand and then knotted on a foundation of recycled plastic grain or flour sacks. These small rugs are made by (mainly older) Berber and Arab women in the Middle Atlas mountains of Morocco for use as door mats and to sit on, the patterns are inventive and spontaneous, the colours often a riot of cheerfulness, each one a genuine, unselfconscious means of self expression. This is imaginative recycling at its best and a timely reminder to reuse. Easy to hang or frame.
Read more about the exhibition and Souad Larusi's initiative to introduce these interesting weavings to a wider public:
Waste Knot exhibition
World of Interiors - Happy Scraps
More or Less - Zindekhs

Content Published April 1, 2025

Content Published April 1, 2025

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Olive Green | Purchase Now

Content Published April 1, 2025

Content Published April 1, 2025

Content Published April 1, 2025

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View & Purchase Now

Album Published April 1, 2025

Three

New in : Zindekhs

View Wall Art - Zindekhs

Album Published April 1, 2025

Two

On The Square x Larusi

square

Album Published April 1, 2025

One

New in: pile rugs

View Pile rugs

Album Published April 1, 2025

New & Featured

Content Published March 28, 2025

Content Published March 28, 2025

Album Published March 28, 2025

Waste Knot – The Art Of The Zindekh exhibition 2019 (2 new items)

Exhibition at Larusi - January 2019

Our new studio space was launched with an exhibition of Zindekh mats. The exhibition was very well received and announced with a feature in the World of Interiors by Ros Byam Shaw introducing these unique pieces to the UK.

Press coverage of the exhibition:

World of Interiors - Feb 2019

More or Less: Zindekhs featured

Corriere de la Serra: Living - Feb 2019

World of Interiors

Happy Scraps, by Ros Byam Shaw

From blue plastic sacking to bits of old twine, anything and everything can be turned into a zindekh to zhoosh up a dimly lit mud house in Morocco's Middle Atlas mountains. But for the dwindling band of Berbers who still make them, these joyous mats are not only an exercise in frugality and recycling - they're often a lifeline too. Now, thanks to Souad Larusi, the woman who triggered the trend for Beni Ourain rugs, change could be underfoot for the indigent weavers. Their tufted wares put a smile on Ros Byam Shaw's face.

Twenty years ago, Souad Larusi single-handedly sparked a fashion for a particular style of Moroccan rugs. Though a native of the country herself, born and brought up in Fez, she first spotted them in books belonging to her husband, a Dutch architect, in old photographs of the interiors of seminal Modernist houses. 'I had never seen them for sale in Morocco,' she says. 'And I have no idea how architects like Alvar Aalto or Le Corbusier got hold of them.' Thickly tufted, monochrome and with simple, irregular patterns of dark often zigzag lines on pale creamy backgrounds, the rugs were made as dowries, and most stayed in the remote mountain villages where they were handwoven by the women of the Beni Ourain tribe ( Wol March 2003 ).

Souad decided they were what she wanted to insulate the wooden floors of the Victorian house in north London she and her husband had just bought. She set about finding them, visiting village markets in the Middle Atlas mountains, until she stumbled across someone who could source them. She bought enough rugs for her own house, and more, and decided to see if she could sell them back in London. Her business, Larusi, has since become well known for authentic vintage and bespoke Berber rugs, and more recently for other textiles with a handmade feel.

Souad has always sourced stock herself, travelling, making contacts, forming friendships and paying fair prices. She can tell you the life stories of the Berber families she buys from. 'This man built his own house, not with traditional mud but with breezeblocks. These people had to move because their house was about to collapse. That beautiful 15-year-old girl left school, and now works as a maid. Sadly, most of the young people are leaving the mountain villages,' she says. 'Old skills and crafts are dying out.’
One of those dwindling skills is carpet weaving, another is the crafting of small mats, known as zindekhs. 'These are also made by women, nowadays usually the older women,' says Souad. 'They use them as door mats, or folded up to sit on. Unlike traditional rugs made from valuable wool, these use rubbish - scraps of worn-out clothing, including underwear, unravelled jumpers, bits of string and plastic twine, packing materials - all hooked through a foundation of used plastic grain and flour sacks. You don't need a loom, just a special needle. Perhaps because they cost nothing to make except time, the patterns are inventive and spontaneous, and because the materials are modern, often synthetic, the colours are really bright, sometimes even neon or glittery.'

A traditional Beni Ourain rug is made from the finest, most lustrous wool, lovingly collected over months and years from sheep that graze high in the mountains. No dyes are used, and designs are handed down from one generation to the next. Zindekhs could not be more different. Free from the constraints of tradition, and with a· paintbox of modern chemical dyes with which to play, women indulge themselves with riots of cheerful colour and pat-tern. 'Their designs can reflect anything, from their moods and aspirations - the house they would like to live in - to motifs from the local environment,' says Souad. 'Sometimes you will see the domed outline of a mosque, sometimes stylised trees, rivers, flowers and animals. They might put in a hand of Fatima, as a charm against the evil eye. Or they may come up with something completely abstract that looks like a modern painting.' While dowry rugs are sold only out of necessity- a drought some years ago forced farmers to raise cash to feed their animals, for example - these mats are not treated as such treasured possessions. Souad found people willing to sell several at once. 'I have now collected about 30 of them, all completely different and original,' she says. 'I want to highlight their beauty, so I am displaying them in a selling exhibition. Used as wall hangings they look so contemporary. The women who make them may have had no education, or contact with the outside world, and yet they have this tremendous creativity. Zindekhs are a genuine, unselfconscious means of self-expression for them.' Made entirely from bits and pieces no one wants and ingeniously transformed into something useful and desirable, they are also brilliant examples of imaginative recycling. 'I am always fascinated by how materials are kept and reinvented in these remote villages,' says Souad. 'People will hang old plastic sacking across their doors, make it into shower curtains and cushion covers, or storage bags that they will hang on hooks on the wall. Necessity is the mother of invention. If you can't afford to buy things, you make them, and waste nothing,' she explains. 'My mother has this same attitude. She brought up six of us, supporting us by working as a master embroiderer, making wedding veils, ceremonial babouches, kaftans. Even now she never throws a piece of fabric away if she thinks she could make something out of it, whether an old cushion or a worn-out apron. She has even made tote bags from the plastic packaging of my rugs.'

The Beni Ourain rugs that were Souad's first retail success have become such a popular interiors accessory that originals are now a rarity. And as so often happens when fashion gets a hold, the market has been flooded with copies. 'I walk round the medina in Marrakesh and see them everywhere,' says Souad. The quality is not good, and many have been treated with harmful chemicals.' 'Upcycling' is a more recent fashion, and also open to abuse. These bold, vivid splashes of what Souad evocatively calls 'chaotic beauty' are the genuine article. Like the rag rugs and patchwork quilts our ancestors used to make from clothes that were no longer wearable, they are a timely reminder that there are better things to do with rubbish than pile it up in holes in the ground, or let it wash into the sea ■

Content Published March 28, 2025

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Content Published March 26, 2025

Album Published March 26, 2025

Content Published March 26, 2025

Album Published March 24, 2025

Found Objects

Album Published March 24, 2025

Shawls

Content Published March 24, 2025

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Cushions

Larusi has long been a mecca for high-quality antique and bespoke Berber rugs, now also for gorgeous linen bedding with that slept-in look- World of Interiors. We sources tribal rugs and textiles worldwide; from Morocco original Berber rugs, Kilims, Beni Ouarain, Azilal and Boucherouite.

Content Published March 24, 2025

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Content Published March 24, 2025

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Content Published March 24, 2025

Content Published March 24, 2025

Content Published March 24, 2025

Content Published March 24, 2025

Content Published March 24, 2025

Content Published March 24, 2025

Content Published March 24, 2025

Album Published March 24, 2025

Shawls

Content Published March 24, 2025

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Throws

Larusi has long been a mecca for high-quality antique and bespoke Berber rugs, now also for gorgeous linen bedding with that slept-in look- World of Interiors.

Album Published March 24, 2025

Throws Featured

Throws

Want to transform your sofa or bed? One toss and it’s done. We have a range of vintage and new throws and blankets: Tribal Berber blankets, reversible multi-coloured throws, our own production Merino wool throws and an exceptional selection of one-off hand woven pieces.

Album Published March 24, 2025

Contact

Studio 18, The Dove Centre,
109 Bartholomew Rd,
London NW5 2BJ, UK

Our studio is on the 2nd floor of the Dove Centre, a Victorian warehouse building with a rear courtyard for client parking.
Stair access only.

+44 20 7150 9910
info@larusi.com

Runners

Hire - Found Objects

Hire Textiles | Throws

Hire

Hire

Hire service now available

Found Objects

Tote Bags | Clutches

Shawls

Textiles

Throws

Wall Textiles

Zindekhs

Wall Textiles

Kilims

Hire Bed Linen

Hire

Hire

Pile rugs

Zindekhs

New in : Zindekhs

On The Square x Larusi

New in: pile rugs

World of Interiors

Runners

Found Objects

Shawls

Cushions

Shawls

Throws

Throws

Our studio is on the 2nd floor of the Dove Centre, a Victorian warehouse building with a rear courtyard for client parking.Stair access only.

Our studio is on the 2nd floor of the Dove Centre, a Victorian warehouse building with a rear courtyard for client parking.
Stair access only.